My Company
Scope
- Visualisation · Printing · Graphic Design · Digital + Physical Art
Services
- · 3D Design & Visualisation
- · 3D Printing (Digital & Physical Prototypes / Artworks)
- · Graphic Design
- · Digital + Physical Print Production
Project Overview
3DLoopa is a design studio bridging digital and physical creation – offering services across 3D visualisation, printing, graphic design, and digital-physical artworks. As a new but experienced venture, 3DLoopa needed a visual identity that would capture its technical expertise, creative innovation, and conceptual depth.
The result is a minimalist, modular brand system anchored by a custom logo and visual language that speaks to precision, innovation, and craft.
Concept & Logo Sytem
At the heart of the brand is a custom symbol: a symmetrical loop that integrates every letter of the name “loopa”. More than a logo, it’s a typographic puzzle and conceptual emblem of the studio’s mission:
“Linking the digital with the physical world.”
Design Language
The identity system builds on clarity, structure, and modularity. Every element – from type to layout – is designed to reflect balance and intention.
Typography:
The brand uses Futura for its geometric clarity and clean modernity.
· Futura Bold: Section headers, main titles
· Futura Medium: UI and interface elements
· Futura Book: Body text and supporting copy
· Futura Light: Captions and metadata
All typography is spaced generously, often in uppercase, supporting clarity across digital and print applications.
Futura Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Colour System
Engineered for clarity and modular expression. The palette supports both minimalist compositions and bold UI accents.
Core Neutrals
· Zero White #F9FAFB — Backgrounds, canvas
· Cloud Gray #E1E4E8 — UI panels, containers
· Graphite #2D2D2D — Primary text
· Jet Black #0F0F0F — Deep accents, metadata
Accent Colours
· Signal Blue #2D9CDB — Highlights, CTAs, links
· Acid Lime #B5E61D — Microinteractions, highlights
· Cyber Violet #7F5AF0 — UI, hover states
· Infra Coral #FF6A6A — Alerts, negative states
Graphic DNA
· Modular grid layouts for consistent presentation
· Line-based overlays referencing 3D schematics and wireframes
· Minimal iconography for flexible application across digital and physical media
· Subtle glow/shadow effects for added dimensionality
· Letterform Breakdown page to showcase logo construction in presentations
