Scope & Process
- · Visual identity system design (logo, type, colour)
- · UI iconography and graphic language
- · Tone of voice and strategic messaging
- · Client-facing brand deck
Project Overview
GTG (Greeny’s Trading Group) is a premium cryptocurrency trading and educational collective. The brand’s mission is to bring clarity to the chaos of the crypto market, offering expert analysis, real-time trade setups, and guided learning in a space often dominated by noise and speculation.
The challenge was to translate this ethos into a bold, minimal, and confident visual identity. One that reflects structure, expertise, and forward-thinking tech culture.
Design Language
Primary Logo
A geometric, tech-inspired logotype — used across interfaces, communications, and product collateral.
Typography
· Hero Font: SATOSHI — bold, digital, and geometric
· Body Font: Manrope — clean and highly readable
SATOSHI
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Manrope
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Colour System
Engineered for clarity, structure, and digital fluency, the GTG palette reflects a balance between precision and personality – supporting confident visual communication across both dark and light environments.
Primary Colors
· Emerald Core#00B37E — Primary accent
· Deep Obsidian #111111 — Headings & dark backgrounds
Accent Colors
· Aqua Light#66FFE6 — Highlights & icons
· Emerald Bright #00D4B2 — Hovers & interactions
· Indigo Edge #3E3E80 — Secondary details
Neutrals
· Graphite Grey#1A1A1A — Body text
· Cloud White #F7F7F7 — Light backgrounds
· Mist Blue #C1FFF0 — UI cards
These colours work in layered systems for backgrounds, data visuals, and brand UI, allowing flexibility across educational content, live dashboards, and marketing assets.
Iconography
A modular system of rounded, minimal icons for key categories like:
· 1-on-1 Coaching
· Memecoins
· NFTs
· Daily Analysis
· Trading Education
Motifs include waveform curves, dotted textures, and data-inspired graphics – merging crypto visual language with structure and clarity.
